The culinary business is one of the businesses that will never die. As we see today, food innovation or culinary business is getting more and more unique. One alternative business in the food sector is frozen food or frozen food. Easy storage, long enough food resistance, and easy processing make frozen food enthusiasts often sought after by consumers.
The business opportunity is quite large, making the frozen food business also in demand by many people. What's more, you can also start from home. Not only nuggets, potatoes, or fish, now there are many types of food that can be processed into frozen food.
Before moving on to how to start a business, let's first know what frozen food is! Frozen food is food that has been processed, then stored in a frozen state to extend the shelf life of the product by inhibiting microbial growth, enzymatic and chemical reactions so that the product remains safe and its quality is maintained.
How to start a frozen food business (frozen food):
Interested in starting a frozen food business? Come on, see the following 8 ways!
1. Determine and study the products to be sold
Before starting a frozen food business, the first thing you have to do is determine what products you want to sell first. There are so many choices of frozen food products that can be sold today. For example, nuggets, tofu meatballs, dim sum, ice cream, or other processed meat products that are also easy and practical to process.
A businessman needs to know the Unique Selling Point (USP) of the products he offers. In addition, you also need to learn how to cook and make these foods, the raw materials needed, and the right way to freeze them. Learn the right temperature for freezing food, proper packaging, and more. Every food has a different way of processing. For this, you need to do in-depth research in order to find products that are in demand by many people and can generate appropriate profits.
2. Determine the target market
Next is to determine who the target market you want to reach is. Whether individual, wholesale, or food business, and others. You need to create a clear target market persona so that you can determine your marketing strategy, marketing media, content, and other things more on target.
3. Prepare the necessary equipment
Prepare the equipment needed especially for freezing food. Do not hesitate to buy equipment of the highest quality so that it is not easily damaged. Because if the equipment is easily damaged, the repair costs required are generally not small, in addition, the production process can also be hampered if the equipment is often damaged. The capital required to buy new equipment is quite large, however, you can look for used equipment with good quality. Some of the equipment used to run a frozen food business include:
- Freezer ( freezer )
- Frozen food special packaging
- Vacuum packaging machine
- Packaging press tool
- And equipment for making products such as: pots, pans, spatulas, gas stoves, blenders, choppers, and others.
Also read: Example Of A List Of Small Capital Businesses With Big Profits
4. Think of the packing method
Packaging is very important and affects the quality and durability of food. Therefore, make sure you use a special plastic frozen food that has no pores. In addition, vacuum packaging by using a vacuum machine to eliminate air inside the package. Frozen food should use tightly closed and airtight packaging. The goal is to prevent bacteria or other foreign objects from entering so that food resistance is well maintained.
Don't forget to put a label on the packaging and the product expiration information on the food package. To make it more interesting, you can also add a logo design or packaging design so it's not just plain.
5. Promote products through social media
So that people know the brands and products you sell, don't forget to promote them on social media. You don't need to wait for the product to be ready to promote it, while the product is still in the preparation process, you can do that too. You can upload teaser or coming soon content to attract followers' attention.
You can also promote your sales while opening a Pre Order (PO) to your closest friends. That way, maybe you can get a buyer even before the product is finished. You can use social media that you understand the most or according to the target market. For example, Instagram, Facebook Marketplace , TikTok and others. You can open a special account for sales or promote it using a personal account. You can also place ads to reach more relevant audiences.
6. Sell products online
Technological developments make things easier. You can sell products online to reach more buyers and buyers from far away. It can also be sold offline, but there's no harm in using existing technology, right?
If you intend to sell online, you can take advantage of online store websites, e-commerce such as Shopee and Tokopedia, social media such as Instagram, TikTok Shop, Facebook Marketplace, and WA Business . You can also market frozen food products in the online motorcycle taxi application to make it easier for you and your buyers to make transactions.
7. Use instant delivery service
Frozen food must be shipped quickly to maintain its quality and shelf-life. For that, use an instant delivery service. If the distance is far, then you can use a box containing ice gel so that the product arrives in a fresh condition and does not melt during the trip.
8. Learn the provisions of processed food licensing
Next, you must study the terms of the applicable marketing authorization. BPOM regulates which types of processed food are required to have a BPOM permit and what are not. BPOM also regulates provisions for processed food that is stored frozen. Based on this explanation, frozen processed food products with a shelf life of less than 7 days and produced by order are not required to have a distribution permit from BPOM or local government. Meanwhile, processed food that is stored frozen with a shelf life of 7 days or more and is mass produced, must have a distribution permit from BPOM, not the local government.
Wow, it turns out that the BPOM distribution permit is important to pay attention to. Therefore, you need to study the terms in full and know which types of products require permission and which do not. This distribution permit is also important so that consumers will increasingly believe in the quality of the products you offer because they are in accordance with the specified standards. You can also take care of a halal certificate from MUI so that consumers don't hesitate to buy it.
15 frozen food business ideas
The choice of products that can be frozen food business ideas is very diverse. From light meals to heavy meals. Here are 15 frozen food business ideas that you can try:
- Ice cream
- Smoothie
- Yogurt
- Salad bar
- Sushi frozen
- Frozen vegetables
- Fruit snacks
- Kebab
- Risol mayo
- Ciring
- Know the baso
- Nuggets (beef or chicken)
- Beef, chicken, or fish meatballs
- Dimsum
- Pastel
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Well, that's the discussion about the frozen food business. Hope it helps. Starting a business is certainly not an easy thing, but if it is accompanied by strong intentions and effort, of course you can run it. Don't forget to take classes about business at Skill Academy. There are classes on business planning strategies, managing finances, business marketing strategies, and other classes.
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